Directories
468x60 : 1 - 2 - 3 - 4
728x90 : 1 - 2 - 3 - 4
234x60 : 1 - 2 - 3 - 4
88x31 : 1 - 2 - 3 - 4
120x90 : 1 - 2 - 3 - 4
120x60 : 1 - 2 - 3 - 4
125x125 : 1 - 2 - 3 - 4
160x600 : 1 - 2 - 3 - 4
160x320 : 1 - 2 - 3 - 4
120x240 : 1 - 2 - 3 - 4
120x600 : 1 - 2 - 3 - 4
180x150 : 1 - 2 - 3 - 4
300x250 : 1 - 2 - 3 - 4
250x250 : 1 - 2 - 3 - 4
320x180 : 1 - 2 - 3 - 4
800x600 : 1 - 2 - 3 - 4
336x280 : 1 - 2 - 3 - 4
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Which format for which purpose ?
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# Banners
Banners are thin horizontal ads. This is the most well known format. They usually are placed at the top of web pages.
Here are the main formats : 468x60, 728x90, 234x60 |
# Buttons
Buttons are small adverts. They are easy to place on a web page thanks to their size. They are also often used for link exchanges.
The most used button formats are : 88x31, 120x90, 120x60, 125x125 |
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# Skyscrapers
Skyscrapers are vertical formats which can be huge or thin. They can fill the right side of a web page which is often not used.
Main formats are : 160x600, 160x320, 120x240, 120x600 |
# Popups
Popups are square ads. They can be used in opening windows and also in mailings.
The most used button formats are : 180x150, 300x250, 250x250, 320x180, 800x600, 336x280 |
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GIF or Flash ?
Flash ads are particularly used for animated publicity. If technology is really important for your web site or your company, animated ads will help you to show it.
But you also can build GIF animated ads.
Despite these advantages, animated ads have drawbacks. They are more slow to load, because of their size. They can be also considered more intrusive by users than traditional ones.
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Just 19% people take care to online traditionnal ads. But 49% people are interested in online ads about promotional products or services.
